The project objective is to improve the inter-sectoral, cross-border and trans-continental fight against poaching and illegal trade in ivory and rhino-horn by operating along the entire illegal trade chain. The four areas of work are 1) enable actors involved in combating poaching and illicit trade in elephant and rhino range states to adopt and implement innovative measures through provision of lessons learnt; 2) improve organizational and institutional capacities for effective transnational law enforcement to curtail international illegal trade; 3) identify and implement approaches to reduce demand among mainly Asian consumers, for example through target group specific campaigns; and 4) Promote exchange and coordination of German governmental and non-governmental actors involved in combatting wildlife crime.